$500M in Capital to Buy Bitcoin: Publicly-Listed K Wave (KWM) Hops on the BTC Treasury Trend

K Wave Media (KWM), a publicly listed media and entertainment firm, has announced a bold pivot toward Bitcoin with a $500 million equity agreement designed to finance its new Bitcoin-centric treasury strategy. Trade Crypto on KrakenIn a joint press release, K Wave Media revealed it has entered a securities purchase agreement with Bitcoin Strategic Reserve KWM LLC. The company plans to sell up to $500 million of ordinary shares, with a “significant portion” of the proceeds earmarked for purchasing and long-term holding of Bitcoin. The firm will also explore BTC yield optimization, operation of Bitcoin Lightning Network nodes, and investments in Bitcoin-native infrastructure.BREAKING: NASDAQ TRADED ENTERTAINMENT COMPANY K WAVE MEDIA JUST RAISED $500 MILLION TO BUY #BITCOIN

CORPORATE ADOPTION GOING ABSOLUTELY PARABOLIC. WILD 🔥 pic.twitter.com/Pr8PChn36qK Wave’s strategy mirrors the approach of Japan’s Metaplanet Inc., which has seen notable stock performance after shifting to a Bitcoin reserve model. By adopting a similar path, K Wave aims to strengthen its balance sheet and align with the expanding global Bitcoin economy and Web3 landscape.Founded in 2023, K Wave Media is a Cayman Islands-based media holding company centered around the booming K-pop industry. With its new treasury plan, the firm intends to merge digital asset strategies with its content and merchandising arms.This integration will allow consumers to purchase K Wave content and K-pop merchandise using Bitcoin within a Web3-enabled environment. The company also plans to enable investments in Korean film and K-pop projects through approved digital currencies, including BTC.Ted Kim, Co-Interim CEO of K Wave Media, explained the rationale behind the shift:“Bitcoin offers not just a store of value, but a foundation for innovation, independence, and global scalability. By embedding BTC into our core strategy, we’re reinforcing our commitment to decentralization, agility, and future-facing value creation.”K Wave’s announcement triggered a dramatic surge in its stock price, which climbed over 140% intraday following the news. However, the company’s shares remain down 63% year-to-date. Despite this, the firm’s Bitcoin strategy appears to have caught the attention of investors, especially as the number of entities holding BTC reserves grows.According to Bitcointreasuries.net, 223 public and private entities now hold Bitcoin on their balance sheets, which is a 9% increase in the past month. K Wave joins this expanding club at a time when Bitcoin has surged past $100,000, driven by institutional demand and bullish market sentiment.Bitcoin’s rally shows no signs of slowing. Exchange reserves have plummeted from 2.75 million BTC at the start of the year to 2.51 million BTC, reflecting growing investor preference for long-term holding in cold storage. Analysts see this as a precursor to a supply shock.The bullish forecasts align with a broader trend observed by macroeconomists: Bitcoin’s price often correlates with global M2 money supply, a relationship that currently points to further upside.Prediction markets on Kalshi suggest a 34% chance Bitcoin will hit $150,000 by year’s end, and a 22% chance it gets there before October. Notable industry voices including Fundstrat’s Tom Lee and venture capitalist Tim Draper also anticipate significant gains, with Lee targeting $150,000 and Draper reiterating a bold $250,000 forecast by year-end 2025.Meanwhile, CoinCodex’s own model sees Bitcoin peaking near $180,000 before stabilizing around $115,000 — highlighting the cryptocurrency’s volatility but reinforcing expectations of strong long-term growth.Get Started on eToroeToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong.