A slew of tech bros—including the richest man in the world, Mog Coin (However, the meme coin took this phrase and evolved its meaning to “effortless cosmic domination,” while adding viral branding of a laughing nice— gorklon rust (@elonmusk) May 4, 2025On Sunday, Musk To help turbo-charge the trend, a MOG team member created a Grok AI prompt that stylizes profile pictures and adds Pit Vipers to them—creating a Other notable tech figures like millionaire biohacker Always be mogging https://t.co/9wk7rUYAvi— Garry Tan (@garrytan) May 6, 2025This infiltration of the tech industry has been nicknamed “mog/acc” by community members, saluting to the pro-tech “Caved to the mog/acc PFP virus,” he wrote on The viral buzz made some X users question whether the Mog Coin team had been lobbying tech bros behind the scenes to endorse the token, but a Mog Coin team member told Decrypt that the phenomenon wasn’t planned.”Organic as usual with MOG,” Mog Coin creative director Mike Three told Decrypt. “[Everything] happened in public on the timeline. This is why MOG is so special in my opinion.”Mog Coin was launched in 2023 by pseudonymous founder The first branding idea that stuck was Hunter Biden wearing Pit Viper glasses. Then, as the project matured, the community evolved the meme to be associated with its current mascot Joycat, a combination of emojis, later adding “effortless cosmic domination” as a phrase to explain mogging.Throughout its almost two-year lifespan, the Pit Viper brand mostly ignored the meme coin. However, with “mog/acc” taking over the timeline, the brand’s official X account started interacting with the community.“Adding Pit Vipers to your [profile picture] is cool, but how about adding some to your cart?” the X account A couple hours later, the account offered a good one pic.twitter.com/sQ3Y9tHSrw— Pit Viper (@PitViperShades) May 7, 2025Pit Viper co-founder and CEO Chris Garcin also appears to have Garcin later added that Pit Viper nor himself have any “affiliation” with the token, and that he just “threw $50 in for fun.” Still, some people blamed Garcin for ever promoting the token in the first place.“This is both a bull case for MOG in contrast and a perfect example of how confusing, overwhelming, and toxic crypto participants can be,” Mike Three Edited by Andrew Hayward