Google has a big AI advantage: it already knows everything about you

Google’s AI models have a secret ingredient that’s giving the company a leg up on competitors like OpenAI and Anthropic. That ingredient is your data, and it’s only just scratched the surface in terms of how it can use your information to “personalize” Gemini’s responses.
Google first started letting users opt in to its “Gemini with personalization” feature earlier this year, which lets the AI model tap into your search history “to provide responses that are uniquely insightful and directly address your needs.” But now, Google is taking things a step further by unlocking access to even more of your information – all in the name of providing you with more personalized, AI-generated responses.
During Google I/O on Tuesday, Google introduced something called “personal context,” which will allow Gemini models to pull relevant information from across Google’s apps, as long as it has your permission. One way Google is doing this is through Gmail’s personalized smart replies – the AI-generated messages that you can use to quickly reply to emails.
To make these AI responses sound “authentically like you,” Gemini will pore over your previous emails and even your Google Drive files to cr …
Read the full story at The Verge.