Tech giant Google has integrated Ethereum Name Service (ENS) data into its search results through data available from Etherscan.
A former ENS core team member, Brantly Millegan, noticed the update and posted the news on X. Cointelegraph confirmed the feature by testing it with several ENS addresses, including Vitalik.eth, an address belonging to Vitalik Buterin, the co-founder of the Ethereum blockchain network.
The displayed result showed the address particulars, such as Ether (ETH) balance and the time of the latest transaction. The data is collected from Ethereum block explorer Etherscan.
Ethereum Name Service allows the use of complex wallet addresses on the internet in the exact way domains are used.
For example, instead of complex numbers, you get an ENS address like yourname.eth, which you can easily share. This is similar to quickly accessing websites directly through domains instead of IP addresses.
Google has become increasingly involved with crypto and blockchain technology. In May 2023, it introduced native support for Ethereum wallet balances.
Initially, users could search for a specific public address and view the wallet balance directly in the search results. This functionality has now been expanded to ENS domains.
In 2022, Google integrated a crypto feature enabling some Ethereum wallet addresses to have their Ether balances tracked by the Google search engine, saving the need to make the trip to Etherscan.
The feature was first made public by a principal at Google Ventures, Han Hua, in an Oct. 11, 2022 post.
In addition, the firm also initiated a countdown to the Ethereum Merge event in 2022 by featuring animated pandas moving in sync.
In 2023, Google revised its crypto advertising policy to include “Cryptocurrency Coin Trusts.” These products enable investors to trade shares in trusts holding digital assets.
Consequently, Bitcoin exchange-traded fund (ETF) products from notable asset managers like BlackRock now appear in search results for queries like “Bitcoin ETF.”
On Feb. 5, ENS announced a partnership with domain registrar GoDaddy, which allows the Web3 community to link their .eth names (domains) to traditional Web2 domains at no extra cost.
The GoDaddy-ENS partnership eliminates the barrier of high gas fees that previously dissuaded users from bringing domain names over to ENS.
ENS enabled the cost-free transition by deploying new smart contracts for resolution. As a result, DNS domain holders can realize a new form of self-sovereignty by having greater control over their own decentralized identities.
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