Blockchain’s innovative capabilities empower organizations to clean up the environment in ways that weren’t possible before. Everyworld is leveraging blockchain at the heart of its advertising platform and actively disrupting one of the world’s most profitable industries by sharing its revenues with charitable organizations that strive to make the world a much greener place. It has created what it refers to as a “rewarded ads discovery protocol,” which merges the Web3 paradigm of collective ownership with an ad network dedicated to blockchain video games.The idea is that the audiences who view the ads through the platform receive rewards for the time they spend watching them with $EVERY tokens. These rewards come from the fees paid by advertisers, but they don’t all go to the viewers—they’re shared between the user and select charitable organizations that are working to repair our damaged planet. It’s a powerful incentive that can also benefit advertisers, as the rewards on offer should support their end goal of encouraging greater user engagement. Everyworld is all about helping viewers transform their digital footprint into a force that works for the greater good of everyone who lives in this world. It does so by leveraging the public displeasure toward a notoriously greedy advertising industry dominated by “big tech” corporations like Google, Facebook, Amazon, and Microsoft.According to Everyworld, the average user watches a staggering 41.6 days of adverts each year, yet they never receive a dime for the attention they give to them. Instead, the profits flow into the advertisers’ coffers for corporate gain. It’s a $647.3 billion industry that only benefits the shareholders of the big companies that dominate it, but it doesn’t have to be this way.Everyworld believes these advertising revenues could be better used by cleaning up the environment, and it has a plan of action. It has built its ad network on blockchain to take advantage of its decentralized nature. Because blockchains are based on hundreds of independent nodes scattered across the globe, the users are the network, making it simple to reward them for their engagement.The underlying blockchain enables dual-incentive token payouts to users, with allocations pre-determined by smart contracts. In addition, it also uses blockchain to host regular contests, where users can submit drawings and the community can select the winners via on-chain voting mechanisms in a fully transparent way. These contests will also generate rewards split between the winners and Everyworld’s charitable partners, including charities such as IUCN, The Nature Conservancy, and Fundacion Vida Silvestre Argentina.In the future, Everyworld will become even more decentralized, creating a governance mechanism enabling $EVERY token holders to vote on which charity should receive the payout from its regular drawing contests.The real beauty of Everyworld’s dual-incentivization model is how strongly it appeals to the younger demographic it targets: video game players. Younger generations are among the most vocal environmental activists, as they’ll have to deal with the effects of climate change in the future. They might spend more time inside virtual worlds than older generations, but they know these environments can only exist if the physical world remains intact.So Everyworld rewards these people for engaging with virtual worlds while appealing to their desire to protect the real world from harm. By marrying the idea of personal gain with charitable giving, it has quadrupled its user base to 225,000 just one month after the beta launch of its protocol.As Everyworld’s platform grows and its impact becomes more significant, it will benefit the world in three ways. It will give back to its users, reduce the power of big tech corporations and, most importantly, accelerate efforts to clean up the world’s environment and counter the impact of climate change.
