NBCUniversal Will Continue Building on Aptos via Long-Term Agreement

Entertainment giant NBCUniversal launched multiple blockchain-based projects on The firms exclusively shared the news with “Today’s media and entertainment landscape is rapidly changing, with fan experiences and preferences driving a lot more of those shifts than in previous eras,” said Universal Pictures VP of Technology Partnerships Greg Reed, in a release. “Our multi-year partnership with Aptos Labs will help us deepen our fan relationships so we can create and deliver more of the media and entertainment experiences our audiences crave.”Owned by Comcast, NBCUniversal is the conglomerate behind numerous film, television, and multimedia brands, including the NBC television network, DreamWorks, and Peacock. It owns a vast array of IP across various media formats, as well, and will look to continue to build blockchain-enabled experiences around those properties and brands.In FREE RENFIELD The Game, dedicated gamers and Dracula-fans can claim exclusive digital collectibles powered by Aptos!Every week, one lucky player will win a Dracula-inspired Ruby Ring or other rare prizes!More points = more entries!PLAY NOW https://t.co/UY5HJjOucs pic.twitter.com/I8kACNIS6g— Aptos (@Aptos) April 12, 2023In 2023, NBCUniversal worked with Aptos Labs to The company has also pursued blockchain initiatives with other partners in the past, including a scavenger hunt at Universal Studios parks that featured millions of NBCUniversal also “We aim to deliver world-class, internet-grade blockchain products and solutions to the market,” said Aptos Labs co-founder and CEO Mo Shaikh, in a release. “We look forward to working with NBCUniversal and leveraging the Aptos blockchain to explore deepening fan relationships and delivering unique entertainment experiences.”