Bitcoin has surpassed pop culture juggernaut Taylor Swift in terms of Google search interest after its recent rally, Bloomberg reports.
According to recent Google Trends data, the digital currency has seen a surge in searches, reaching its highest point in over a year and eclipsing the combined search volume of the “Anti-Hero” chanteuse over the past week.
As reported by U. Today, the flagship cryptocurrency reached a new all-time high of $73,737 earlier this Thursday.
Although there has been a slight pullback from these peaks, the excitement around Bitcoin exchange-traded funds remains palpable. These financial products have allowed investors to gain exposure to Bitcoin without the need to directly purchase and hold the cryptocurrency, leading to nearly $12 billion in inflows since their launch.
Analysts from Bernstein have expressed increased confidence in Bitcoin’s potential, predicting a target price of $150,000 by mid-2025, buoyed by the positive market response and the growing adoption of these ETFs.
Bitcoin’s digital triumph is capturing headlines, but Taylor Swift’s upcoming album “The Tortured Poets Department,” which is set for release on April 19, is expected to generate substantial search interest in its own right.
Swift, who was recently named TIME Magazine’s “2023 Person of the Year” for her impact on music and culture, continues to command a vast and dedicated fanbase.
The Grammy-winning artist’s new project, which was revealed during her acceptance speech for the Best Pop Vocal Album, is highly anticipated and is likely to spark significant online activity and shatter industry records.