Adidas Joins FIFA Rivals for Global Game Launch with Exclusive Digital Content

FIFA Rivals is set to debut globally on June 12 with a high-profile content collaboration that brings sportswear giant adidas into the fold. The multi-year licensing agreement introduces adidas-branded digital items and features into the upcoming mobile football game, offering players a mix of style and sport in a fast-paced, arcade-style experience.At the center of the integration are limited-edition digital items inspired by adidas’ football legacy, including jersey designs, boot releases, and an exclusive match ball. The game also introduces a dedicated adidas Training Facility, where players can complete challenges and upgrade their digital player cards.“FIFA Rivals is all about celebrating the global passion for football in a fresh and modern way. Bringing adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football – on and off the pitch. This collaboration sets a new standard for how brands show up in digital experiences.” — John Linden, CEO and co-founder of Mythical GamesFIFA Rivals combines elements of player card collecting, real-time player-versus-player (PvP) competition, and blockchain-supported asset trading. Through the Mythical Marketplace, players have full control over their in-game assets—represented as digital collectibles—with the ability to buy, sell, and trade with others worldwide.Players can expect themed content drops tied to adidas’ real-world gear releases, with rewards, timed challenges, and cover-athlete events built around the brand’s most popular football apparel. The in-game offerings allow users to style their squads with adidas gear, blending on-pitch gameplay with lifestyle branding.Check out our blockchain gaming news category to stay up to date with all of your favourite games and more!The game’s fast-paced format aims to appeal to both long-time football fans and mobile-first gamers. With features like instant matchmaking and digital asset trading, FIFA Rivals offers a new kind of football gaming experience designed for the mobile era.With the integration of adidas and the upcoming global launch, FIFA Rivals is positioning itself as more than just another mobile football game. It’s aiming to be a fully immersive platform where cultural relevance, fan engagement, and digital ownership converge—driven by one of the most recognized brands in the sport. As the June 12 launch approaches, the collaboration sets the tone for what could become a new standard in branded in-game partnerships.