Adobe announced the launch of a new generative AI model, Firefly Image Model 4. The AI-upgraded Adobe Firefly 4 app will function as an all-in-one platform for users who want to use AI to generate images, videos, and vector graphics. The announcement about the new versions of its text-to-image generative AI model was made at Adobe’s MAX London creativity conference.
The Adobe Firefly 4 app will use Firefly Image Model 4 and Image Model 4 Ultra. It will also accommodate third-party AI models, such as Google’s Gemini and OpenAI’s ChatGPT. As of April 2025, Adobe’s Firefly model has generated over 22 billion assets, so it is safe to say it is performing very well in the real world. Usage has also greatly accelerated over the past two years.
The Firefly Image Model Four will offer a more lifelike quality and greater creative control. Users will have more control over camera angles, zoom, structure, and the style of their outputs. Adobe Firefly 4 also has the ability to explore and iterate concepts, and it can create outputs in up to 2K resolution.
The basic model, Firefly Image Model 4, is perfect for rapid ideation and everyday creative needs, while the Ultra model is for users who need impeccable realism and perfectionism in minute details. The Ultra model will excel at creating complex scenes with great detail.
Adobe Firefly 4 has been trained with models of a higher computational magnitude, enabling greater detail in generated images. The new models have improved text generation in pictures and also allow users to use their images as prompts to create new pictures.
The Adobe Firefly 4 app will give users access to Firefly Image Model Four and Ultra, as well as image and video generation models from OpenAI, Google, and Flux. Adobe is also making its Firefly video model available to everyone. Users will be able to generate video clips from a text prompt or image, specify camera angle, atmospheric elements, start and end frames, and motion design elements. The generated video clips will be up to 1080p in resolution.
Please visit the Adobe website for pricing and availability of what Adobe is calling its fastest, most controllable, and realistic image model yet.
Adobe Firefly is used to generate and edit AI-driven images, vector graphics, videos, and audio, offering creatives a fully integrated platform for rapid ideation, high-fidelity output, and production-safe assets. Adobe’s Firefly Image Model 4 and Image Model 4 Ultra deliver unparalleled control and realism for AI-driven content creation, enabling users to generate images in up to 2K resolution with precise style, structure, and camera settings. The Firefly app unifies Adobe’s models with third-party AI tools, such as OpenAI’s GPT and Google’s Imagen, under a single credit system while guaranteeing commercial safety for production use.
Beyond still images, Firefly 4 expands into video with its new AI video generator, allowing users to craft 1080p clips from text prompts or keyframe images and specify motion design elements. It also incorporates collaborative mood-boarding through Firefly Boards, streamlining idea exploration and iteration within the web app.
Integration with Creative Cloud ensures seamless workflows in Photoshop, Illustrator, and Premiere Pro, where generative features like shape fill and text-to-pattern boost creative efficiency. Firefly’s rapid adoption—over 22 billion assets generated since launch—highlights its value across design, marketing, and multimedia production.
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