Rumble Kong League, an upcoming The deal makes Gatorade the official sports drink partner of the Rumble Kong League brand, and will be represented through various in-game integrations in the upcoming title. Gatorade parent company PepsiCo confirmed the collaboration to Gatorade’s integration will begin with the addition of the “G-Machine,” a vending machine that lets players unlock digital collectibles—including wearable items—using G-Coins earned for completing quests. The Players can wear the items while playing basketball in the “compete-to-earn” game, as well as when they are exploring the open city outside of the matches. The digital collectible sets include Gatorade-branded gear across the Vintage, Hydroslam, and G-Gear collections.The court is on fire with @Gatorade! ⚡️Unlock rare skins, earn epic rewards, and sign-up for access to the highly anticipated RKL mobile game! Ready to take part? Play now https://t.co/c7G1QbrgHt#GatoradeRKL pic.twitter.com/ZbYt1XR7gC— Rumble Kong League (@RumbleKongs) April 29, 2024“We’re thrilled to partner with Gatorade to bring fun and innovative experiences to the global gaming community,” said Rumble Kong League CEO Nick Vale in a press release. “Together, we’re pushing the boundaries of mobile gaming while offering a glimpse into the future of fan engagement, where the lines between physical and digital worlds blur.”Rumble Kong League has seen backing from NBA stars such as Paul George, as well as Steph Curry through his Penny Jar Capital venture capital firm. Curry has previously been involved with other NFT projects, such as the The project originally released NFTs on the Ethereum mainnet, including profile pictures and digital sneakers, but announced last year that it would shift to Avalanche as its “scaling solution” for faster and cheaper transactions. According to a tweet, Rumble Kong League plans to let holders migrate their NFTs to Avalanche.Edited by Ryan Ozawa.
