Immutable Announces Major Ubisoft Partnership as IMX Token Price Surges

In a major development for the blockchain gaming space, Immutable has officially announced a partnership with gaming giant Ubisoft, sending shockwaves through the crypto community, and the price of its native token IMX skyrocketed in response.Trade Crypto on KrakenImmutable revealed it is collaborating with Ubisoft to launch Might & Magic: Fates, a new web3-enabled title based on the iconic Might & Magic franchise. This marks one of the most significant integrations of blockchain technology by a mainstream game developer to date.Ubisoft, the publisher behind legendary titles like Assassin’s Creed, Far Cry, and Just Dance, brings a legacy of world-building and gameplay design that stretches across four decades. The Might & Magic IP alone boasts:The new game, Might & Magic: Fates, is built using Immutable’s zkEVM technology, designed to deliver seamless, gas-free NFT interactions while preserving high-performance gaming.Robbie Ferguson, a co-founder of Immutable, shared his thoughts on the partnership in a post on the X social media platform:2 years ago we announced we were partnering with @Ubisoft. Thrilled to finally be able to reveal the outcome of our biggest partnership yet: we’re launching Might & Magic Fates with @Ubisoft – and it’s coming this year.

Might & Magic is one of the largest & longest-running… pic.twitter.com/nBRVmDxtKyAccording to Ferguson, the partnership has been in the making for over two years, and the unveiling of Might & Magic: Fates is just the beginning. With Ubisoft’s extensive reach and Immutable’s scalable blockchain infrastructure, expectations are high for the future of the collaboration.We’re expecting MAU growth that will make the last few years look like a footnote.News of the collaboration had an immediate and dramatic impact on the price of IMX, Immutable’s native token. In the span of just 24 hours, the token surged from $0.46 to $0.68, representing a jump of nearly 48%.Get Started on KrakenMarket watchers credit the rally to heightened investor confidence and anticipation surrounding the mainstream adoption potential that this partnership symbolizes. A partnership of this scale, with a household name like Ubisoft, has injected fresh optimism into the web3 gaming narrative.IMX has already given up some of its gains, correcting back towards the $0.60 price level. Despite this, the IMX price prediction on CoinCodex is very optimistic, as it expects the token to rally hard in the next few months, reaching as high as $3 before the end of Q2.Despite the recent rally, IMX has been a very weak performer in 2025 so far. The token is down approximately 56% against the U.S. dollar since the beginning of the year. Persistent macro headwinds, waning retail interest in speculative gaming assets, and stiff competition across layer 2 networks have all weighed on its performance.The Ubisoft news offers a potential turnaround moment for the token, but investors remain cautious, watching to see whether this momentum translates into sustained growth.