MarvelX scoops $6M to rewire insurance with agentic AI

Insurance services are at a pivotal moment. Despite years of digital transformation, most carriers still rely on fragmented systems and manual work, slowing operations and frustrating customers. MarvelX tackles this challenge head-on with purpose-built AI agents that streamline insurance workflows, starting with claims.
MarvelX aims to build the operational backbone for the financial industry, starting with insurance. Today, it announced a $6 million funding round led byEQT Venturesand the launch of ClaimOS MaX. Angel investors include Jobi George (elastic, Microsoft), Keith Grose (Coinbase, Plaid), Yana Abramova (Pretiosum), Humphrey Valenbreder (Partior, bunq), Mehdi Ghissassi (Google DeepMind),Plug and Play, among others.
With this funding, MarvelX plans to accelerate product development, expand its team of AI engineers and insurance domain experts, and scale its platform across Europe and beyond. The company is forging partnerships with leading reinsurers and regulatory bodies to ensure its solutions remain at the forefront of compliance and innovation.
MarvelX envisions itself as the insurance industry’s connective tissue — a platform where data, intelligence, and automation converge to deliver faster, safer, and more transparent insurance for everyone.
MarvelX founderAli el Hassouni, a data scientist and AI specialist with a PhD in Artificial Intelligence from Vrije Universiteit Amsterdam, aims to create the AI backbone for the insurance sector. At neobank bunq, where he previously led Data & AI, el Hassouni built a transaction monitoring system that was 2.5 times more effective at detecting fraud than conventional banking methods, saving millions in potential losses. His expertise in combining advanced machine learning with practical applications now drives the evolution of insurance technology.
The company’s platform replaces outdated, manual workflows with intelligent, adaptive systems. Using reinforcement learning and generative AI, MarvelX enables insurers to process claims, detect fraud, and engage with customers in real time. The founding team, including alumni from Google DeepMind, Bunq, and Plaid, brings together deep expertise in AI, data science, and fintech, with experience spanning academic research and real-world deployments in highly regulated industries.
At its core, MarvelX offers ClaimOS MaX, a novel AI Operating System that revolutionises insurers’ operations. The platform integrates legacy and modern systems, centralises operational data, and transforms isolated, manual tasks into intelligent, automated processes. This helps insurers make better decisions, minimise errors, and enhance compliance. MarvelX’s AI agents learn and improve over time, adapting to new data and regulatory requirements while ensuring insurers remain agile in an evolving landscape.
MarvelX’s strategy builds on strong product and industry knowledge. The founding team’s extensive experience in reinforcement learning, generative AI, and real-world fintech enables the platform to handle complex, unstructured data — from scanned documents to emails — automating decisions that traditionally required significant human intervention. Early pilots with European insurers have shown a 40% reduction in claims processing costs and a 25% improvement in customer satisfaction scores.
MarvelX’s platform transforms claims processes by helping insurers act swiftly, maintain accuracy, and keep clients informed. It analyses documents and evaluates claims within minutes, identifies fraud in real time, and automatically provides personalised status updates. Its AI agents process and validate claims documents, extract relevant information, and flag anomalies for review, while maintaining a transparent audit trail for compliance.
The platform’s core features include application evaluation, fraud detection, and customer engagement. MarvelX streamlines document verification and claims appraisal, reducing approval times from days to minutes. Its real-time data analytics uncover suspicious patterns, reducing false positives and associated losses. The system also delivers tailored updates and proactive alerts, boosting customer satisfaction and loyalty. Through MarvelX, insurers can reduce operational costs, strengthen compliance, and provide an exceptional customer experience.
“MarvelX is building a next-generation vertical AI company in one of the most operationally complex and underserved industries. Their team combines deep AI expertise with real understanding of the daily regulatory and data challenges insurers, banks, and wealth managers face. We’re proud to partner with them to help transform this space,” saidTom Medoza, Partner at EQT Ventures.
“EQT Ventures has experience building companies in this area — they’ve proven it. While we received over 150 inbound investor approaches, EQT Ventures’ long-term vision and track record made them our obvious partner of choice. Their clear, long-term plan to support our growth journey resonated with us, and we’re looking forward to achieving many more milestones together,” said Ali el Hassouni, founder and CEO of MarvelX.
Despite growing enthusiasm for generative AI, 85% of insurance executives consider it transformational, and just 2% of companies have implemented it at scale. MarvelX attributes this slow adoption to outdated systems, internal complexities, and a lack of appropriate tools. They aim to replace inflexible workflows with intelligent, self-improving systems that deliver results in real-world applications, not just theory.
As the insurance sector stands at the crossroads of tradition and transformation, MarvelX is setting the pace for a new era in which AI isn’t just a buzzword but the engine driving real, measurable change.