Pinterest adds new AI tools to visual search

Pinterest is rolling out new AI-powered upgrades to its visual search feature, aiming to make it easier for users to find exactly what they want.

The enhanced tool will allow people to refine fashion searches by adjusting details like colour, fabric or style, including aesthetics such as ‘Y2K.’

Users can also long-press any Pin in the Home Feed to launch a visual search instantly. A new feature will generate descriptive words to help users better understand what draws them to particular Pins, starting with women’s fashion in the US , UK , and Canada .

Powered by advanced visual language models, the tool works much like Google’s multimodal search but automatically suggests words to refine queries. Pinterest believes these updates will improve the platform’s usefulness for searching when words fall short.

In response to concerns about AI -generated content overwhelming the platform, Pinterest will now label such images and allow users to limit how many they see. With these changes, the company hopes to strengthen its reputation as a helpful, AI-enhanced visual shopping destination.

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