Samsung says its ‘Screens Everywhere’ approach won’t mean ads everywhere, for now

Almost a decade after launching the first smart fridge with a giant Android tablet built in, Samsung is leaning hard into the idea that we need tablets in all the things.
At CES this year, the company announced its Screens Everywhere initiative, which essentially means putting 7- and 9-inch full-color touchscreens, called “AI Home screens,” in its large home appliances, such as washers, dryers, wall ovens, and cooktops.
Last month, Samsung launched the first products sporting these new AI Home screens, including its Bespoke AI Home washer and dryer and a new model of its Family Hub smart fridge, the Bespoke Four Door French Door with AI Home. This one has a more modest 9-inch screen, compared to the 31-inch whopper on the Bespoke Family Hub Plus.
But what is the real value of having a tablet embedded in your home appliance? Isn’t it less of a fuss to just use your phone for more advanced control of connected appliances or some sort of central smart home control interface, such as the Samsung Home Hub that the company announced in 2022 but never released in the US?
These screens aren’t the basic touch control panels that have been slowly replacing good old-fashioned knobs on …
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