Singapore Airlines upgrades customer support with AI technology

Singapore Airlines has partnered with OpenAI to enhance its customer support services. The airline’s upgraded virtual assistant will now offer more personalised support to customers and assist staff by automating routine processes and improving decision-making for complex tasks.

The partnership comes alongside Singapore Airlines’ ongoing work with Salesforce to strengthen its customer case management system using AI tech. New solutions will be developed at Salesforce’s AI research hub in Singapore, advancing customer service capabilities and operational efficiency.

These moves reflect a broader industry trend, with airlines like Delta and Air India also investing heavily in AI -driven tools for travel assistance and operational support. The Airline emphasised that AI integration will help it meet regulatory demands, enhance workforce management and elevate customer experience.

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