The creator-led future: destream’s CEO on building a financial system that works for everyone

The creator economy is booming — many digital entrepreneurs earn income from ad revenue, subscriptions, streaming, and fan support. But while content platforms have matured, the financial tools that support them still lag. Such issues as delays in payments, high fees, and difficulties in managing income streams have become widespread. This is further confirmed by the 2022 survey, where87%of creators said they were experiencing payment difficulties.
“Creators have unique financial needs that traditional systems aren’t built to handle.” Tachat Igityan, CEO at destream, states. And that is the exact problem destream solves — it builds the financial infrastructure creators have always needed but never had access to.
Tachat Igityan says that creators today are more than just entertainers, as some perceive them — they are micro-entrepreneurs, managing global audiences, partnerships, and multiple revenue streams across the platforms. Yet their financial experience remains fragmented.
He is sure that most fintech solutions cater to small businesses and salaried workers, not accounting for the inconsistent income and international payments creators face daily. As a result, they have to leverage systems like PayPal, Stripe and various currency conversion platforms, which leads to higher costs, delays, and stress.
Following the development of this growing industry since 2017, destream has built its own infrastructure from the ground up. With it, creators have access to a single dashboard with multi-currency payouts, real-time withdrawals,crypto support, and branded debit cards. “We are not a layer on top of someone else’s system,” explains Igityan. “We have our own infrastructure, which gives us full control to create innovations and deliver a better user experience.”
A human-centric approach is at the core of destream’s ideology. Tachat Igityan is convinced that due to the automation of currency conversion and income tracking in real-time, creators can focus on their content, putting aside unnecessary bureaucracy.
So, removing complexity for digital entrepreneurs is what makes destream truly talent-oriented.
“destream is committed to serving creators regardless of their geography,” Tachat stresses. By creating a borderless fintech layer, the company ensures that creators in underserved regions can easily monetise their work globally.
“There are thousands of talented creators who cannot participate in the digital economy because of limited infrastructure,” he adds. “destream is about removing such barriers to let creators thrive globally.”
Tachat Igityan believes that the creator economy has entered a new development phase. “If earlier the main focus was on allowing creators to publish and connect; today, it is about enabling them to monetise and scale stably. Similarly, we can observe another shift of the focus — just building a platform is not enough. It is important to design the infrastructure beneath it.”
In this regard, destream positions itself as a foundational layer for the creator economy. The company is expanding its ecosystem to include such future-ready features as automated workflows, API integrations, and compliance adaptability. “destream is not a one-day solution,” Igityan notes. “We are building infrastructure that creators can grow into, not grow out of.”
The CEO comments that destream’s approach has always been grounded in trust, transparency, and long-term creator loyalty. The company is “taking a value-led path unlike many competitors, which chase speed over sustainability,” he adds. Alongside destream’s expansion beyond Eastern Europe, listening to users and aligning with their needs has been a vital part of its growth strategy. “We strive to build what truly matters to our users,” Tachat highlights.
Tachat Igityan concludes that the company is scaling not just for volume, but for resilience, ensuring that talents get creator-first financial solutions and can thrive in various economic conditions. “This is just the beginning,” he finishes. “The future belongs to creators, and we are here to make sure they have the financial freedom to own it.”
This content was produced in partnership withdestream.