Trump Family Members Send Cease and Desist Over Wallet Announced by TRUMP Meme Coin Project

A crypto wallet branded with Donald Trump’s name has ignited a controversy after its surprise launch triggered a backlash from the Trump family and led to a cease-and-desist order.Earlier this week, the team behind the TRUMP meme coin project, operated by Fight Fight Fight LLC, announced a new Trump Wallet developed in partnership with NFT marketplace Magic Eden. The project promised users the ability to trade across multiple blockchains and potentially earn TRUMP tokens for joining the wallet’s waitlist.However, within hours of the announcement, Donald Trump Jr. publicly disavowed the wallet, stating that the Trump Organization had “zero involvement” in the initiative. He also emphasized that World Liberty Financial (WLFI), the family-backed DeFi platform listing Trump and his sons as advisors, was already developing an “official” Trump crypto wallet of its own.The Trump Organization has zero involvement with this wallet product. @EricTrump and I know nothing about it. Stay tuned—World Liberty Financial @worldlibertyfi, which we have been working tirelessly on, will be launching our official wallet soon. https://t.co/h1wO7dy6AXWLFI has since issued cease-and-desist letters to both Fight Fight Fight and Magic Eden, claiming unauthorized use of the Trump brand. The wallet’s website, TrumpWallet.com, went offline shortly after these legal threats surfaced. Although the wallet’s official X account remains active, users reported intermittent access issues on Thursday.The dispute has laid bare internal divisions within Trump’s crypto ventures. Fight Fight Fight, helmed by Trump’s longtime associate Bill Zanker, previously helped launch the TRUMP meme coin in January 2025. The token, which shares 80% of its supply with CIC Digital LLC, another Trump-affiliated entity, has reportedly generated over $300 million in fees for its creators.Conversely, WLFI represents the Trump family’s more structured foray into crypto. The platform has raised approximately $550 million through WLF token sales and also launched the USD1 stablecoin. President Trump is listed as the “chief crypto advocate” for WLFI, which also manages Bitcoin-related treasury operations and mining efforts.While President Trump has appeared indifferent to the memecoin in the past, reportedly asking only whether its price was rising, he has not publicly addressed the wallet controversy. Notably, neither his Truth Social nor X accounts have mentioned the Trump Wallet since the cease-and-desist action was made public.Following the controversy, the TRUMP meme coin has declined roughly 7% over the last 24 hours. According to CoinCodex’s algorithmic forecast, the token is expected to stagnate between $7 and $8 throughout the remainder of 2025. While moderate gains are anticipated starting in Q1 2026, the model does not project a new all-time high within the next year.Get Started on eToroeToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong.