WPP, the world’s largest marketing services organization, is using the NVIDIA Omniverse™ platform to reinvent the way advertising content is made by replacing traditional on-location production methods with entirely virtual production. When COVID-19 restrictions were put in place, the WPP team faced limitations shooting commercials for clients on location. They used NVIDIA Omniverse to collaboratively design, build, and simulate a photorealistic virtual forest without having to shoot it in person