Esther Wallace, a former basketball player, founded her sportswear business with a mission to make a positive impact for women in sports. When COVID-19 hit, Playa Society shifted their business online. With the help from Google Ads, Playa Society grew website traffic by 50% and sales by 30%. Esther uses Shopify's Google channel to easily sync her products from Shopify to Google, so she can focus on running her business.