Web3 Marketing 2024

Yes, PR Does Still Matter in Blockchain, Despite Balaji’s Advice

To a startup founder working with a PR agency for the first time, the immediate impacts of a resonant campaign or an extended engagement might not seem clear. This seems especially true when notable i...

Last updated 3 mins ago

Are Sideline Skeptics Crypto’s Biggest Enemy or Greatest Strength?

Blockchain technology and its user base might be growing apart. As the industry has made leaps and bounds in progress over the past five years in terms of its technical capabilities and financial acum...

Last updated 3 mins ago

Wake Up, Web3: Your Marketing Is Fueling a Bot Epidemic

Web3 marketing has one fundamental problem: it focuses mainly on hype and disregards true users. This happens because big rewards have become the core of Web3 marketing. But boosting vanity metrics th...

Last updated 3 mins ago

No, a Sponsored Labeled Crypto Press Release Is Not An Alternative to Editorial Coverage, PR Pro Says

Press release distribution services, or newswires in short, have been a staple of the marketing industry for years, used by thousands of businesses as their go-to option for spreading the word.

Last updated 3 mins ago

Jeff Kauffman: Decentralized Social Will Revolutionize Marketing

Through each stepchange in technology, marketing has continually evolved. What started in the early days of Mesopotamia and Egypt, with merchants advertising their goods using symbols and signs on sta...

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Without Wallet Awareness, We’re Just Building Another Web2

Web3 has fallen short. The sites and apps we’ve built lack the personalization and richness that Web3 is uniquely positioned to deliver. While Web3 has achieved fundamental innovations like decentra...

Last updated 3 mins ago

How to Produce Your Own On-Chain Game Show

For a few days each year, we all get excited about crypto consumer for one reason:

Last updated 3 mins ago

On-Chain Ads Are Finally Here, in a Win for Privacy and User Experience

"Ads" are a bad word in the cryptocurrency community, yet (almost) everything in crypto is an ad.

Last updated 3 mins ago

How a Liquidity Protocol Marketer Mines Web3’s ‘Most Sacred Data’

When marketer Yakov Sychev joined cross-chain liquidity protocol Eywa a month before its launch in November 2023, he was shocked to discover that there “were no really good tools” to measure how u...

Last updated 3 mins ago

Filip Wielanier: ‘Web3 Marketing Is a Win-Win’

Every marketer needs data. The problem is that in Web3, getting that data is tricky. Where are your customers coming from, what are they doing? This is basic stuff in Web2. It’s Marketing 101. But i...

Last updated 3 mins ago